Dr. Hauschka

Brand strategy and copywriting

Finding and forming the purpose, BHAG and brand story of Dr. Hauschka.


Creative direction & social strategy

In the run up towards the succesful funding campaign, I created a brand world on Instagram for this physical circular department store.


Brand strategy, social strategy & creative direction 

Guiding the transition from a small to a serious ethical gold jewellery brand, with concrete future plans, clear strategy and a consistent visual language.

Website: shop.Adorn.nl
Photography: Ruben Beerens

MUD Jeans

Brand strategy,  creative direction, creation

Together with the MUD Jeans team and stakeholders, I came up with an inspiring brand essence and translated it into visual strategy and imagery.

Fotografie: Fauve Bouwman

Studio Anneloes

Brand strategy & copywriting

Creating a new proposition and branding for a clothing brand that offers a typical Dutch alternative to the fast fashion industry.

Created the tagline: Every body happy

The Edge of Self Love

Trendresearch & creation

It was 2015, #selflove was hot and Kim Kardashion just published the book ‘Selfish’ containing 300 polaroid selfies. I couldn’t help but wonder: are these two topcis related?

Read and see more

Photography: Lana Prins

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