Dr. HauschkaBrand strategy and copywriting
Finding and forming the purpose, BHAG and brand story of Dr. Hauschka.
TOMOCreative direction & social strategy
In the run up towards the succesful funding campaign, I created a brand world on Instagram for this physical circular department store.
MUD JeansBrand strategy, creative direction, creation
Together with the MUD Jeans team and stakeholders, I came up with an inspiring brand essence and translated it into visual strategy and imagery.
Fotografie: Fauve Bouwman
Studio AnneloesBrand strategy & copywriting
Creating a new proposition and branding for a clothing brand that offers a typical Dutch alternative to the fast fashion industry.
Created the tagline: Every body happy
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